GEOpta
AI SaaS · Generative Engine OptimizationThe challenge
Brands had no way to see whether AI assistants like ChatGPT, Claude, Gemini, and Perplexity actually recommend them when buyers ask for options. Traditional SEO tools measure Google rankings — not what a language model says. Businesses were flying blind on a channel that increasingly shapes buying decisions.
Our approach
We built a platform that runs a brand's real prompts across the major AI models, measures whether and how it gets mentioned, and turns the gaps into a prioritized action list. We layered in a free SEO health audit as an on-ramp, then grew it into a multi-account SaaS with an in-app assistant, all on a lean Node.js/Express stack designed to scale to hundreds of thousands of accounts.
What we delivered
A production, multi-tenant product that tracks brand visibility across four leading AI models, explains exactly what to fix, and ships new features on a continuous cadence — from a first internal tool to a live commercial platform at geopta.com.