Generative Engine Optimization (GEO)
How to get your brand cited by ChatGPT, Perplexity, Gemini and Google AI Overviews — an expert guide to GEO strategy, tactics and measurement.
From rapid prototyping to AI-assisted code review, generative AI is changing how modern software teams plan, build, and ship products. In this post, we explore practical ways Indian businesses can adopt these tools responsibly — and where humans still need to stay in the loop.
Published: April 2026 • Read time: 8 min
Fresh perspectives on the technologies and practices driving modern product teams.
How to get your brand cited by ChatGPT, Perplexity, Gemini and Google AI Overviews — an expert guide to GEO strategy, tactics and measurement.
Practical business automation in 2026 — real use cases, a simple architecture that works, and where humans still need to stay in the loop.
A practical walkthrough of retrieval-augmented generation — from embeddings and vector stores to evaluation and latency tuning.
We shipped apps with both frameworks this year. Here is what actually matters when you choose between them for a real product.
Ten changes we regularly apply during cloud audits that shave 30–50% off monthly bills while keeping latency flat.
Lessons from migrating large Next.js codebases to the App Router — server components, caching, and streaming in practice.
Skip the over-engineered pipelines. Here is the minimal CI/CD stack that has served our client teams well for years.
Why most design systems fail and a simple rollout playbook we use to keep designers, engineers, and PMs aligned.
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